2018 & Video - Digital Munkey Digital Munkey

2018 & Video

If you haven’t utilised video on your estate agent website yet, there’s something missing. These videos can benefit your estate agent business in a number of ways, providing you create them and edit them well. They should be attractive, and shouldn’t be too long – however, it all depends on what you’re talking about. How you create your videos will vary to how another company creates their videos, but it’s important to know how these videos can help you in 2018. Read on to learn more about them.

Introduce Estate Agents

One thing a video on your website could do is introduce your estate agents. People are more likely to work with people they feel familiar with in some way, so by creating videos, you are helping to introduce your agents and show their personalities. This can help people feel more comfortable and eventually encourage them to reach out.

Show Off Properties

Of course another great reason to create videos is to actually show off some of the properties you have on offer. You could give people a virtual tour, and give them an idea of the various properties you have on offer. It’s a great way to let your audience know what to expect from you and the neighborhoods you’re working with.

Improve Your Reach and SEO Results

Content is one of the most important things a business can create these days. Video can help to improve your reach and SEO results. Google favors businesses that create high quality content, and if that content gets shares on social media, you will automatically improve your reach and the amount of traffic coming onto your site. Just make sure your videos are customer focused and genuinely helpful!

Give Important Information In A Shorter Amount Of Time

The great thing about creating a video for any business is that you can give important information in a much shorter amount of time. Your audience doesn’t have to make their way through a grueling blog post. You can make it far more attractive and easier for your audience with a video.

Make Information More Digestible

A video tends to make the information given more digestible. Would you rather watch a video to learn something, or read a blog post? Which one will engage you more and help you to remember what you’re learning about? Videos are an ideal solution. This doesn’t mean you should forget about blog posts entirely. Just that sometimes, a video is far more effective.

That isn’t all, either. Research shows that estate agent video marketing’s biggest return on investment comes from high quality videos on YouTube and then shared on social media. Here are some stats to further back this up:

  • 85 percent of buyers and sellers want to work with an agent who uses video.
  • Homes listed with video get four times the enquiries of homes listed without one.
  • Including video in emails doubles the click-through rate and reduces opt-outs by 75 percent.

You could get the results you’ve always wanted by creating videos!




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