AdWords + SEO For Estate Agents - Digital Munkey Digital Munkey

AdWords + SEO For Estate Agents

As an estate agent, it’s so important to establish yourself as a top player in the industry, wherever you may be in the world. However, there’s plenty of competition for the top spots on Google. It isn’t easy to land on the first page of Google. It takes a lot of hard work and determination, but it’s worth it when you see the results you can get.

Organic SEO practices are one way to end up on the first page of Google, providing you are consistent. That being said, it can take time to get to where you want to be and finally see results. A quicker way to get on the first page is through Adwords. Adwords can get you on the first page of Google fast, so you can instantly get more traffic and valuations. Only 6% of traffic actually look past the first page according to recent studies. That means that 94% of people are going to be sticking to the first page!

How can you make a success of your real estate business with this in mind? Read on to find out!

Use Long Tail Keywords

You want to make your keywords more specific, so that when you do get people searching for what you offer, they are your ideal customer. You will likely get less traffic to your website, but bear in mind that the return on your investment will be far higher as these people are looking for exactly what you have on offer! Broad terms just won’t get you anywhere in this industry.

This means you need to get super specific. Make sure you outline the following:

  • Location
  • Whether for renting or for buying
  • Selling
  • The number of rooms
  • Whether you can have pets at the property
  • And more

You can make use of Google Analytics to get an idea of the keywords and phrases that result in conversions on your website. You can then use these words as a guide for structuring your keywords and phrases. You have the advantage of tailoring your campaigns here and making them far more effective. You could capitalize on your local area, an age group, or any other demographic that you can think of.

Another great thing about Adwords is that you can accurately track your results. You will know the number of impressions, the number of clicks, the click through rate, the conversions, and the cost per click. This will allow you to amend and make better decisions in the future. You set the restrictions with Adwords, so you can always stay within your marketing budget. This isn’t saying you shouldn’t try for organic SEO results in the long term; just that Adwords is a valuable part of any real estate marketing strategy. Both Adwords and traditional SEO techniques can work together in harmony to create a strong marketing campaign that gets the results you want.

Start getting results right away with an Adwords campaign!

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