Content Tips For Estate Agents By Digital Munkey Digital Munkey

Content Tips For Estate Agents

content-is-kingContent Tips For Estate Agents 

DO’s

  • DO provide archives. This will give your old posts a second life by allowing visitors to browse some of the great content that’s been knocked off the front page of your site.
  • DO create categories/tags. They help visitors find those posts that match their questions and interests, both while searching within your site and on search engines.
  • DO allow subscriptions. If your content is good enough to entice visitors to come back, you’ll want to make it easy for them to view it in the future without having to type in your URL or check back every day. You can allow users to subscribe to updates via email, or provide an RSS button for use with feed reading applications like Google Reader.
  • DO provide a “back” link at the bottom of page. This may seem like a small detail, but it’s actually incredibly important. Whenever your visitors reach the end of a page or post, they should know exactly what you want them to do—which is, in this case, to stay. Including a back button will keep visitors on your site longer, encouraging them to explore all the other content via your home page.
  • DO include promotion for your business. Your content exists to promote your estate agents, so this one’s a no-brainer. All the videos and articles in the world won’t do you any favours if users can’t connect them to the product or service you’re offering.
  • DO provide links to social media profiles. If you aren’t using social media already, you should be. Linking your site with accounts social networks like Facebook and Twitter allows Buyers and sellers to interact with you on multiple channels, and also makes it easy for them to share content they like with their network of contacts, vastly increasing your marketing reach.

DON’Ts

  • DON’T post “filler content.” This is especially true in the beginning stages of your content strategy. Just because you don’t have a lot of content yet doesn’t mean you should pump your site full of hot air. Ultimately, people don’t come back because you have a lot of stuff—they come back because you have great stuff.
  • DON’T write novels. Longer blog posts make your content seem more authoritative and well researched, but they’re also time consuming, both for you and for your readers. Furthermore, most of the time, visitors won’t read the article in its entirety, and you risk either boring them or confusing them with too much information. Instead, try to keep articles under 1000 words.
  • DON’T use outside advertising. It may generate some revenue in the short run, but allowing outside companies to advertise on your site distracts from your content and your business. You also won’t have much control over what those ads will look like, meaning you could end up with a bunch of tacky images or animations that clash with your design and make you look bad by association.
  • DON’T do link exchanges. A link exchange is an agreement you make with another website or group of websites. Basically, you agree to post links to their content on your own site; in return, you’re guaranteed links to your content on their websites. While this is a quick method for boosting traffic to your site, the effect won’t last—after all, these sites are posting your links only because they’re obligated to, not because they think your content will be relevant to their visitors. In the other direction, you’re obligated to post links to their site even if you don’t recommend their content to your visitors, which could reflect poorly on you..
  • DON’T do excessive promotions for others. Promoting quality content from other websites and writers can be a good way to increase your visibility, both to your customer base and to more successful content marketers. But remember, your first responsibility is to your business. If you spend all your time plugging others, your content will suffer, and you won’t gain anything by it.

For expert advice please content us on 0203 086 7575 or email us info@digitalmunkey.co.uk