Estate Agency Marketing | Whats the Right Audience For You Estate Agency? Digital Munkey

Estate Agency Marketing – Target the Right Audience For Your Estate Agency?

Content is king

“Anyone with an internet connection and an idea can develop an audience.” These words were spoken by actor Kevin Spacey at last year’s Content Marketing World to 2,600 marketing professionals and, to put it simply, he’s right. But marketing isn’t just about building an audience, it’s about building the right audience. A lot of time and money is wasted when trying to sell a service or product to the wrong individual. Instead, you need to create a strategic marketing plan to delves into who your target audience is and how you can reach it. Let’s break down how you can target the right audience for your business.

Establish Buyer Personas (targeted estate agency marketing)

First things first, you need to establish your buyer personas. Buyer personas are semi-fictional representations of your ideal customer. When establishing buyer personas, you should consider factors like general demographics (e.g. male vs. female), behaviour patterns, motivations, goals, etc.

This will take some time. However, this is a step you absolutely cannot skip. Buyer personas will be the foundation of your marketing strategy and drive all of your remaining marketing efforts.

If you haven’t jumped on the content marketing bandwagon, it’s time to do so.

“Content drives search, search generates traffic, traffic yields readers, readers become leads, and leads fuel sales. Without content, that very fundamental process stalls.” Once you’ve narrowed down your buyer personas, it’s time to start creating content that speaks specifically to them. Get creative!

Are you’re ready to target the right audience for your Estate Agency? Contact us today. 0203 086 7575 or info@digitalmunkey.co.uk