SEO Tips For Estate Agents by Digital Munkey Digital Munkey

4 SEO Tips for Estate Agents


SEO tips for estate agents – How many customers are you delivering to your competitors simply because your estate agent website is not optimised for search?

When it comes to choosing an estate agent, vendors are increasingly using more online resources during their decision making process. Search engines are becoming the most common online tool for finding, validating, and often times selecting an estate or letting agency.

49% people in the UK take 6 weeks to choose which agent to use!

That’s where SEO comes in. Some attorneys don’t know what SEO stands for, others are familiar with SEO but don’t know what it entails. The basics: Search Engine Optimisation is a process of indexing and organising the content on your site to appear within Google search results (through working with Google’s algorithm).

Step 1: Find out how your site is found
Before you can make any changes, it’s important to first understand how people are currently finding your site. Is it primarily from searching for your estate agency, a certain name, or a certain estate agent term?

Step 2: Learn what people care about
Using Google Analytics and Google Webmaster Tools, take a look at your traffic stats over time. Through looking at this data you can get these answers:

• If visitors like your website
• Look at how long visitors are on your site and how often they come back to browse.
• How far your reach is
• Learn which cities and countries the visitors of your site are searching from in the Audience section.

4 million of them used internet resources during their search process

• What people care about
• Discover which articles, posts, and pages on your website are getting the most search results and visits
• Find out what the most common entry pages are on your site.
• Learn what people are searching for once they get to your site
• How people are viewing your site
• You can see the most common technology/ devices being used to browse your site (Mac, PC, tablet, iphone, android phone, desktop, etc.)
• See if your estate agency is getting found: Ask our expert today

Step 3: Make sure your website is responsive
By making your website responsive, this means your website can be easily viewable on mobile devices. This is important for two reasons:
1 Google penalises for non-mobile sites
2 Often times 45% of the traffic coming to your site can be from mobile devices, and that percentage is steadily increasing industry-wide.

75% of people don’t go past the first page of search results

Step 4: Create a targeted SEO content strategy
Once you have a strong understanding of who your site visitors are and what they search for, you can begin generating new content that they care about– and ultimately help rank your site higher for search.

Keep in mind that your prospective clients’ interests come first. While writing about cases can demonstrate your knowledge, it doesn’t necessarily help your SEO. Do you think a potential vendor client is going to be more interested in “National property values vs. Local property values”

Begin writing your own unique content. Add new blog posts and articles to your site, and publish them to other sites with a backlink back to your website. Test new keywords, monitor your analytics, and make tweaks to your content.
Easier said than done, I know.
Looking for more help building an SEO strategy?

For more SEO Tips contact us – Digital Munkey are here to help and offer advice – 0203 086 7575 or email

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